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L william traverso11/20/2022 ![]() ![]() Advertising campaigns įor a long time West cigarettes were advertised with more and more different campaigns. West cigarette advertisement on the wall during the fall of the Berlin wall. Through the fresh design, the company said it was making "a conscious effort for innovation and to create something that is both functional and aesthetically pleasing for our adult smokers". In January 2010, Imperial Tobacco announced a change in the design of the West cigarettes. A year later, the launch of the production of West Compact format Queen size and West Duo classic King Size with a menthol capsule in the filter. The following year, the production of West SSL cigarettes began in a super-thin format. West Tri Logic cigarettes with low levels of tar and nicotine and West Fusion were produced - standard length cigarettes in Super Slims format. Since 2009 there has been a significant expansion of the West line in the Russian market. In 2004, "Hongta Group" announced it would produce the cigarettes in China. In production, West ST Ultra cigarettes were launched. Thanks to the partnership with the McLaren F1 team, West's profile was raised. In the early 2000s, the brand continued its active development. To increase the competitiveness of the brand in Russia, the brand's specialists developed an innovative Streamtec filter in the form of a propeller, and in 2000 the brand was relaunched. ![]() In July 1999, West cigarettes became available in the U.K. According to its results, West brand reached 11% of the share of the cigarette market in Germany. The slogan of the campaign is "Equality for All". On the advertising posters, West's characters turn out to be in intriguing and unconventional situations: for example, a girl confesses and smokes together with a priest in a confession. The images used to popularize the brand had also become bolder. In 1999, to promote the brand, the company used the provocative advertising campaign "USE", which is the continuation of "Test the West!". The appearance of the new brand was accompanied by the advertising campaigns "The taste of now" and "The power of now", which started a year earlier in Europe. In Russia, sales of West began in 1997, initially the cigarettes were available in two versions (Full Flavor and Lights) with a classic filter. ![]() In Poland, West became widely available in the mid-1990s, the brand was advertised by actor Bogusław Linda in 1996. Nevertheless, with a total market share of 28.6%, in 1995 f6 remained the most popular cigarette smoked in the former GDR. In July 1995, it was reported that West was one of the most popular brands in the former German Democratic Republic, with the cigarette maker Philip Morris International declaring the total market share of international brands to have risen by almost 10% (to 39%) during the preceding 5-year span the survey, conducted by Philip Morris Marktforschung, also showed that the former GDR brands had collectively endured losses of around 8% during the same timeframe. The expansion of the range and the high demand for West cigarettes made it possible in two years to begin sales in Central and Eastern Europe. The campaign employed a strategy of placing paid promoters inside pubs, bars, restaurants and discotheques from which brand interest could be driven directly in particular, by encouraging young people to engage in blindfolded product comparisons between West cigarettes and their current cigarette brand of choice. In 1986, a new "Test the West!" advertising campaign was launched the simplicity and originality of the new marketing strategies have been cited as key factors behind the uptick in brand recognition that was soon to follow. ![]()
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